Truly's

Truly's is a small ice cream shop in the heart of Wellesley, open into later hours of the night. We came about an hour before closing, and there was many people still there ordering ice cream, and this was on a cold day as well so we knew that this should be good. They offer a selection of seasonal flavors, in froyo, hard scoop, or soft serve varieties. We got a milkshake and the blueberry pie flavors. The blueberry flavor was good, a lil sweet but not overly sweet. The milkshake was of the thicker variety, but not overly thick. The price was good for the portion, and we were satisfied, though we did need lactaid pills so maybe watch out if you're lactose intolerant.

Delicious Ice Cream + Great service. On street parking only. The place is compact but clean. The employees are always nice. Got in the line and it went quick. They take credit/debit. It is accessible and they do have a bathroom if you are looking for one. Lota of flavors to choose from and the prices are super reasonable. They have a community bulletin board so check that out. It’s really good ice cream.

When the line is down the street on a 50 degree day, you know it’s got to be good! This ice cream shop tucked away off the main drag has a wide selection of ice cream packed with all the goodies you would expect. The tollhouse, their version of cookie dough, has large chunks of dough and rich creamy ice cream. The Reese’s has full peanut butter cups packed in each scoop. If you have the time to wait in line, you won’t be disappointed.

The ice cream is delicious and the price is reasonable. The location is perfect when you are in the area for other activities. Noted that other reviews have mentioned/complained about their service and attitude, it’s some of their staff, not all. So suggestion is that wait/observe and let the right person take your order.

TERRIBLE NEW OWNERS - RACIST As a Wellesley native, I grew up on Truly's. It was a staple in my childhood – warm, welcoming, and always buzzing with neighborhood charm. Gary, the previous owner, brought a kind of magic to the place that made it feel like home. So when I recently visited from NYC and took my mom out for a nostalgic trip to Truly's, I was genuinely excited. Sadly, the experience was nothing short of upsetting. We ordered a kiddie twist and a raspberry mini, and while they accidentally gave us the wrong size for the raspberry, I didn’t mind – honest mistakes happen. But what really rubbed me the wrong way was the treatment my mom received from the new owner, a member of the Marcus family (pictured below - the man in the hat - found online), who rang us up. After my mom pai