The Willow's Wisp

This cute and whimsical cafe is truly a hidden gem of Salem County. I had no idea this place existed until I stumbled upon it on the street. I got their spinach feta pastry and their southern charm cold brew. Delicious. My sibling got their crumb cake as well. Also, delicious. The atmosphere inside was welcoming and cozy. Prices were also very reasonable, a giant cold brew was 4$ (at the time of my review) unlike most coffee places similar to this one. They sold other local goods like honey, homemade jam, handmade ceramic mugs. They also sold cute little stickers.

My first time in the bakery after driving by multiple times a week. Really nice people and super helpful. I trIed their croissants, their chocolate crumb cake, their Raspberry crumb cake and their cold brew. All were really good and I will definitely be going back to try more of their food. The only issue I have is they are only open until 4pm which is good for stopping in on your way to work, but I would love to be able to pick stuff up on my way home.

The best bakery in South Jersey. Period. Ashley has PLENTY of experience with baking and her cookies and cakes are excellent. My recommendation is her Apple Cider Donuts, as I find them personally to be the most moist Apple Cider Donuts I've ever tasted. They're not dry, as other donuts like this usually are, and they also are not too sweet. I also love the sweet tea! And best finally: everything is incredibly affordable! The store front is quaint and inviting, well put together. The exterior absolutely compliments the interior. I say The Willow's Wisp is an excellent place to go and grab a treat or two...or five...while on the way to Cape May! Mike

This is the greatest hidden gem in Salem! The pastries are out of this world! They the crumb cake! Or the blueberry cinnamon muffin! Or, order a strawberry shortcake! This is a masterpiece, and all agreed the best we’ve ever had!

We had the crew do cupcakes, cookies and a smash cake for our one year old who was born on Christmas. They over delivered! We had so many compliments on how cute and tasty everything was. I cannot recommend enough. I’ve stopped in several times for random treats as well and have never been disappointed. Don’t hesitate big or small orders go check them out.