Rita's Italian Ice & Frozen Custard

Pequannock Township, NJ · Ice cream shop

Rating
4.5/5
★★★★★ 4.5
Reviews
20
Rank in Pequannock Township
#5
of 18 restaurants
City Percentile
65%
rating percentile
Address
Rita's Italian Ice & Frozen Custard, 225 Newark Pompton Turnpike Unit C-2, Pequannock Township, NJ 07440
Phone
(973) 694-0900
Website
www.ritasice.com/location/ritas-of-pequannock-nj
Status
Closes soon · 10 PM · Opens 12 PM Sat

Rita's Italian Ice & Frozen Custard is a restaurant located in Pequannock Township, NJ. It is one of 18 restaurants listed in Pequannock Township. Its 4.5-star rating matches the Pequannock Township city average of 4.5 stars. It ranks #5 among Pequannock Township restaurants by combined rating and review volume. There are 10 photos associated with this location.

About Rita's Italian Ice & Frozen Custard

Rita’s Italian Ice & Frozen Custard is the largest Italian Ice concept in the nation. With over 600 shops operating in 32 states, our popular chain offers a variety of frozen treats that will leave your taste buds wanting more! Italian Ice - our... More

Hours

Friday12 PM–10 PM

Customer Reviews

★☆☆☆☆ 1.0 Aliyah Servidio · Sep 2025

came at 10:54pm on a friday and they literally closed the blinds on me and my friend in our face then turned lights off. They close at 11:00 pm. i understand it’s close to closing time but closing the blinds in our face was appalling considering there was more than 5 minuets till closing and it happened to the guy that was next to us aswell so there were more than 2 customers present.

★☆☆☆☆ 1.0 Elizabeth O'Loughlin · Aug 2025

During a recent visit on August 29th 2025, my friend collapsed into my arms as we were ordering and clearly needed emergency help. I was frantic, screaming and asking staff repeatedly if they had called 911. Nobody answered me. Another customer behind me said he was calling because staff was not responding to me as I was screaming for help. Eventually I saw a staff member on the phone, but instead of reassuring me, she asked while she was on the phone with 911 “is this a medical emergency?” Unbelievable. In that moment, it felt like staff froze and failed to communicate. I was left unsure if anyone had actually called for help, which made the situation even scarier and more chaotic. After the emergency, I returned to the counter to request the ice cream I had already paid for and water f

★★★★★ 5.0 G S · Jul 2023

The girls serving were very polite and explained the concrete which was awesome with Reese, I had the frozen Carmel coffee which was also very good, it was quite expensive, 14$ for two small products but the quality was there.

★★★★★ 5.0 Chris M · Sep 2025

Always great service. The young ladies are always lovely, and the ice flavors are amazing. I LOVE the Chocolate cover strawberry ice.

★★★★★ 5.0 Yoly Badillo · Jul 2025

I love Rita’s! I got the coconut, chocolate fudge and s’mores. All together in a large cup and it was so good! Can’t wait to go back and the customers service was amazing!

Accessibility & Amenities

✓ Wheelchair Accessible Entrance ✓ Wheelchair Accessible Parking Lot ✓ Assistive Hearing Loop

Services

Ice cream shopDessert restaurantDessert shopSundae restaurant

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This listing is informational. Contact the business directly to verify credentials, services, and availability.