Rita's Italian Ice & Frozen Custard

Italian ice was 10/10. Much better than Bahama bucks! The custard is so much more creamer and doesn't taste cheap in comparison. Mobile order was ready on time and waiting at the perfect temp.

5 Stars – Doesn't Even Do It Justice! This was my first visit to Rita’s Italian Ice in New Braunfels, and I was blown away! The service was excellent—friendly and fast—and the owners and their family are super friendly and genuinely welcoming. The place is spotless, and you can tell they take real pride in what they do. The Italian ice and frozen custard flavors were incredibly fresh and delicious. They even offer catering, which is a great bonus. Honestly, five stars doesn’t even begin to cover how great this place is. I’ll definitely be back! Great on these Hot Texas Days!

Today was our first time trying Rita's Italian ice and Frozen custard. It was delicious and we had a great time. Above All Else, the gal that was helping us was very kind and welcoming. Especially with the Texas heat, this is a great place to bring the entire family.

My daughter and I come here atleast 3 times a week, its become tradition we sit outside play I spy and enjoy our treats😁 always consistently delicious and friendly/attentive staff, why not start a new tradition today?

We took our grandkids for a fun treat & we all had a great time together! The girls at the counter were very nice & they all had smiles on their faces! The cheesecake soft serve was so yummy & our grandson had the cotton candy italian ice & our granddaughter had plain vanilla soft serve. They were all great treats. We e ven got samples of different flavors to maybe try next time. Great place & we will be back & will refer others to your shop!