Rita's Italian Ice

Rita’s is the local Water Ice chain (you may call it Italian Ice) that also serves ice cream, custard, milkshakes, and more. A small is always enough for me, and often too much. Every Rita’s gives free water ice on the first day of spring.

Friendly service. Very clean inside and bright with tables & chairs. Lots of choices on the menu, custard is delicious and many good water ice flavors. Only reason I didn't give it 5 stars is because most of the times I've been here they didn't have chocolate water ice, my favorite. Otherwise everything was great as you can see by my empty cup ;- )

Came to this location August 17, 2025. The guy who was working the station needs to be retrained on how to serve customers first and get the product correct. A Custard sundae should be larger than what was given and also should be correctly finished as described in multiple visual pictures on the premises with the list of accompanied toppings. The Sundae was half heartedly prepared and did not have all of the ingredients that a Sundae was Described and paid for by the way!!! Unfortunately, a tip was left prematurely!!!!!! Also, when it was Reported that the Sundae was missing ingredients this employee did not take care of the customer First. Instead they proceed to clean up a mess that was sitting there prior to us coming in for our so-called treats, and left the customer who was ignored a

I was wanting a nice treat to end my day and I was actually eying a different Rita's on the DE side of the state line. However, as I was going down Concord Pike, I happened to catch a glimpse of this particular Rita's. I decided to stop here because it also appeared to have a small inside seating area. Rita's focuses on two items and combinations thereof - Italian ice and soft-serve custard. It's simple but very tasty. I like the soft custard as it's smooth and creamy and light. My only nit-pick is that I wish they had strawberry-flavored custard. Would be interesting to have that paired with their strawberry ice flavors. Their Italian ice is very juicy and tasty and I love the flavor of their mango ice. They have a variety of flavors that rotates as well as seasonal flavors. Gela

Best Rita's in the area. Good people, great water ice! We experienced some car troubles and the owners went out of their way to make sure our purchases stay frozen while we sorted things out. Highly recommended!!