Hollerbach's German Market

We went just to look around and ended up leaving with desserts 😅 We tried several pastries and sweets — everything looked fresh and there was a good variety. Prices felt reasonable, nothing over the top, and the atmosphere was calm and easygoing. We were able to take our time without feeling rushed, which made the visit feel relaxed and enjoyable. Overall, a nice spot for a simple, low-key outing.

A great spot for German flavors and specialty items. The shop is stocked with lots of German sundries and imported goods. They also have a solid selection of German beers. We started with a pretzel, served warm with spicy mustard. Both were excellent. The pretzel was soft and fresh, the mustard had a nice bite. My wife and I each ordered The Reubenstem: corned beef, melted Swiss cheese, sauerkraut, and house-made Thousand Island dressing on marble rye. The flavors were spot-on and the sandwich was hot. The only issue was that the bread had softened from being wrapped up. A crisper exterior would have made it better. Definitely worth a visit, especially if you’re already nearby or shopping for German specialties.

This is a great place! I make a point to come here every time I go to the Sanford airport. I usually get the sliced salami and knockwurst links. Everything is absolutely delicious. It's the best salami I've ever had. All of the varieties are good no matter which one you choose. I usually buy extra and freeze some because I don't get up to Sanford often. They also have a restaurant down the street at another location and also an outfitter store at yet another location. It's a whole experience! I highly recommend it whether you like German food or not, there's plenty of delicious fare to choose from. Once you stop, you'll be hooked like I am. Thanks Hollerbachs!

There's not a place in Central Florida that has a better selection of German products including dry goods but also cheeses, sausages, and other charcuterie. They have a huge selection of German beers both by the six-pack and individuals. But the thing you definitely don't want to miss here is the opportunity to have a meal. Everything is prepared to order, the prices are incredibly reasonable, last time I ate there I had the Reubenstein, red cabbage, and a beer for less than $20. Everything about this place is authentic and I'm glad they are here. Big fan of this operation.

Hollerbach Market’s fall menu is unreal. The Speculoos Cookie Butter Coffee tastes like heaven and fall in a cup. And the price? Unbelievably phenomenal. Way better than anything you’ll get at a chain or even most local spots. The maple pecan cookies are soft, rich, and huge. Think Gideon’s without the wait and with that same thrill of discovering an underrated gem. You could easily spend hours wandering the aisles. Curry ketchup, who? The Haribo gummy selection alone is unmatched and miles better than World Market. Hollerbach isn’t just a market. It’s a whole vibe. Go once and you’ll get it.