Rita's Italian Ice & Frozen Custard

Delicious custard and slushy’s and ice cream! Unique flavors rarely found in the Bay Area! Efficient staff, reasonable prices, quality ingredients! They can prepare take out party treats too! Check their menu. It’s a slice of East Coast here on the west coast! I love the black cherry and you will too. Their ice cream is truly custard. LGBTQ friendly, parking on the El Camino can be a challenge.

Service: there was a line when we first came in. The line went pretty quickly and the person who assisted us was pretty patient in answering all of our questions too. Ambiance: small, not too loud, and cold. The room smelled a bit strongly like cleaning solutions but better than terrible smell. Food: the custard is soft, almost whipped cream-like. Not too sweet. The italian ice was also pretty good. The concrete ended up too sweet for me, I’ll get gelati next time.

I have been coming to Rita's for years, cannot believe I haven't reviewed them yet! Like everybody else, I am in crazy about their gelati (layered frozen custard with gelato). I usually get mango. It's hard to describe why it's so tasty, but it is wonderful and magical! Service was friendly, fast and professional.

Brought kids here for the first time. Was greeted and asked if it was our first time. He explained all types of ice creams and yogurts. Plus asked us if we wanted to taste any of them. Excellent customer service and friendly service. Kids ordered unicorn gelati with custard swirl, swedish fish with vanilla custard and keylime with vanilla custard. The unicorn tasted like grape flavor, the Swedish fish actually tasted like the candy and the keylime was very limey. All were hits for the kids. Will come back for the great flavors and excellent service.

Good but very expensive. Consider similar yummy World Brands sold in Super Markets for $ 4 to 5 for 4 to 5 times the quantity sold at Rita's. Prices must come down drastically for the Lower Middle Class to enjoy a day out.