Rita's Italian Ice & Frozen Custard

This place is awesome! Unique flavors that change frequently. Custard and Italian ice and occasionally some cream ice too. Cool combinations which is great for the indecisive like me who want both custard and Italian ice and want to try a bunch of flavors. Good prices. Seats inside and out. Staff is friendly and patient. They have a giant connect four style game inside and a cut out stand to take photos out front

First time going here with my teenager, weather in Rochester is 90° Good idea to to get an icee. Back @ Rita's with my younger two daughters on another hot day, their first time as well. They mix two flavors 😋

Rita’s was pretty yummy! My wife and I were craving soft cream “custard” so we decided to give Rita’s a try. It is a chain franchise I think the only 1 in ROC. Apparently, pets are welcome. Small was $4 kinda pricey for ice cream but it was good. Outside seating is available. Would come back!

Customer service was absolutely amazing, any place would be happy to have the young lady at the counter today 6/25/25. My boyfriend tried the custard ice cream for the first time.

Delicious and fun! I love the different flavors and especially the flights. Choosing my own flavors is so fun! Can't wait to go back again