Rita's Italian Ice & Frozen Custard

Middlesex, NJ · Ice cream shop

Rating
4.2/5
★★★★☆ 4.2
Reviews
20
Rank in Middlesex
#31
of 55 restaurants
City Percentile
35%
rating percentile
Address
Rita's Italian Ice & Frozen Custard, 1250 Bound Brook Rd, Middlesex, NJ 08846
Phone
(732) 289-2335
Website
www.ritasice.com/location/ritas-of-middlesex-nj
Status
Closed · Opens 12 PM Sat

Rita's Italian Ice & Frozen Custard is a restaurant located in Middlesex, NJ. It is one of 55 restaurants listed in Middlesex. Its 4.2-star rating is slightly below the Middlesex city average of 4.4 stars. There are 10 photos associated with this location.

About Rita's Italian Ice & Frozen Custard

Rita’s Italian Ice & Frozen Custard is the largest Italian Ice concept in the nation. With over 600 shops operating in 32 states, our popular chain offers a variety of frozen treats that will leave your taste buds wanting more! Italian Ice - our... More

Hours

Friday12 PM–9 PM

Customer Reviews

★★☆☆☆ 2.0 Nicole Segovia · Jun 2025

Flavors are tasty but costumer service is awful. My orders were all wrong because the attendee couldn’t bother to take off his AirPods. I would recommend some costumer service training

★★★★☆ 4.0 Calvin M · May 2017

Great ice cream! Ice cream or gelottis are Great! Staff is friendly although I had a problem paying (see pic) as they didn't accept 20$ bills... recommend!

★☆☆☆☆ 1.0 Amy W. · Jul 2020

Not sure if this place has changed owners recently, but they used to be really nice and we never had a problem. We’ve gone here for 20 years. We went for the first time this summer and the woman got the order wrong 3 times. We asked for a twist in a cone and apparently that was hard. Then when she finally got it right it was the tiniest little bit of ice cream. We said that seems a little small, and she said she put too much in. I’m not sure what’s going on with this location but I will go to Hillsborough or Somerville instead. Never had an issue there.

★☆☆☆☆ 1.0 Pamela Gelfand · Sep 2020

This Rita’s location is within minutes of my home . Unfortunately, it is EXTREMELY dirty , and you can smell the rancid smell as soon as you get to the order window. I don’t know how the health department allows them to remain open and operate . Also , there prices are extremely extremely high , three items are close to , or over $20. There is another Rita’s not that much further ( located in Warren ) , that offers a spotless environment and reasonable prices !! I HIGHLY suggest going somewhere else !!

★☆☆☆☆ 1.0 Susanne Ludwig · Apr 2023

Ordered ice cream in a cone and got ice cream in a plastic cup. When I pointed this out to the lady, she just said I had ordered it in a plastic cup. Which was not the case and I drew your attention to that. She just said, I can put a cone on top. But that wasn't what I ordered. I ordered an ice cream in cone. After that I didn't feel like the ice cream in the plastic cup anymore. She didn't even bother for change or clear the situation. NEVER AGAIN!!!

Accessibility & Amenities

✓ Wheelchair Accessible Entrance ✓ Wheelchair Accessible Parking Lot ✓ Assistive Hearing Loop

Services

Ice cream shopDessert restaurantDessert shopSundae restaurant

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This listing is informational. Contact the business directly to verify credentials, services, and availability.